Based on evidence from a five-year, this book addresses seven managerial challenges large companies face in creating and sustaining radical innovations. The authors, experts in a variety of areas such as entrepreneurship, R & D management, product design, marketing, organizational behaviour, and operations and project management, distill a comprehensive, interdisciplinary approach to mastering each of these challenges, from the conceptualization of viable ideas to the commercialization of radical innovations. Designed to push the envelope of thinking about the most significant challenge facing the companies today , this important book offers a revolutionary new paradigm for long term corporate success.
Detalhes do Produto
Subtítulo: HOW MATURE COMPANIES CAN OUTSMART UPSTARTS