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    This comprehensive and concise introductory text for management students is exceptional in that it integrates quality as a theme throughout. It provides an authoritative examination of the principles of management and although it is based on the guidelines of TQM, it also covers the management fundamentals of planning, organizing, directing and controling.Features include:A quality, international, ethics and diversity exhibit in each chapterCritical thinking questions at the end of each major section within each chapterChapter summariesDefinitions of key terms as they appear.The book contains eighteen chapters and is therefore manageable and easy to use. To aid student learning, extensive case studies are included throughout, based on over 125 international companies such as Coca-Cola, General Motors, Ford Motor Company, Honda and the Disney Corporation. Cases specific to TQM are integrated throughout each chapter and key terms are highlighted for ease of use. Further teaching aids include a complete Instructor's Manual and a computerised test bank.

    Detalhes do Produto

      • Ano:  1995
      • País de Produção: United States
      • Código de Barras:  9781557866110
      • ISBN:  1557866112
      • Encadernação:  BROCHURA
      • Complemento:  NENHUM
      • Nº de Páginas:  800

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