A complete guide to high-profile special event planning and management Black Tie Optional is a complete guide to planning and managing high-profile special events. This revised and expanded Second Edition shows how to select the best location and date for an event, how to reach and book celebrities, choose menus, create invitations, get publicity, and much more. Co-written by one of the country's leading special events producers, this reliable guide is filled with checklists, flow charts, and worksheets to help event planners develop budgets, set ticket prices, and organize committees. Harry A. Freedman (Wynnewood, PA) is the Director of Institutional Advancement for the Lankenau Institute for Medical Research. Karen Feldman Smith (Fort Myers, FL) is a journalist whose work has appeared in newspapers throughout the United States and Canada.
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Subtítulo: A COMPLETE SPECIAL EVENTS RESOURCE FOR NONPROFIT O