In this groundbreaking new book, Lewis Pinault - author of the infamous expose Consulting Demons - again draws back the curtain on the professional services industry. This time he reveals the latest cutting-edge findings set to revolutionize the consumer experience - the amazing relationship between innocent play and complex technologies and how the growing importance of our creative power as consumers is redefining the multitrillion-dollar consumer industry. Pinault turns from exposing the pitfalls of the 'old-guard' consulting industry to highlighting the best professional services and technology firms and exploring the emerging developments and intriguing personalities defining the Play Zone. By integrating the latest findings from the fields of complexity science and customer service and management, and rendering them simply and logically, Pinault has created a system of six principles that offers a whole new means of cutting through complexity - principles that can be successfully applied to any management and social setting to unleash the power of play in all aspects of the consumer experience. Filled with entertaining stories, larger-than-life characters and eye-opening revelations, 'The Play Zone' will guide readers through a boisterous crowd of important new ideas so that they can connect with consumers like never before.
Detalhes do Produto
Subtítulo: 6 PRINCIPLES FOR UNLEASHING THE HIDDEN VALUE OF ..