'Selling to the C-Suite' is a book that intends to reveal how to land those career-making sales in the words of CEOs themselves. With 60 years of combined experience selling to corporations around the world, Nicholas A.C. Read and Stephen J. Bistritz, Ed.D., conducted interviews with executive - level decision makers of more than 500 organizations. Inside this book, CEOs reveal which sales techniques they find most effective.
Detalhes do Produto
Subtítulo: WHAT EVERY EXECUTIVE WANTS YOU TO KNOW ABOUT SUCCE