'An ambitious, intelligent, and very readable guide to understanding our present and our future.'--Harry Beckwith, author of Selling the InvisiblePeople have long consulted fortune-tellers, but it wasn't until this century that the business of fortune selling blossomed into a multibillion-dollar industry. Sherden's intriguing expose explores the range of forecasting professionals, including meteorologists, economists, market analysts, demographers, technology forecasters, and futurists. Draws upon the latest research as well as fascinating interviews with forecasting professionals Explains why predicting the future is always lucrative for the fortune seller and costly for the buyer Offers expert advice on how not to be taken by fortune sellers and how to analyze and make intelligent use of their informationWilliam A. Sherden (Boston, MA) is a consultant on strategic planning and improvement to international corporations, including AT&T, Citicorp, and Dun & Bradstreet.
Detalhes do Produto
Subtítulo: THE BIG BUSINESS OF SELLING AND BUYING PREDICTIONS