According to Ram Charan, the process of selling is broken. Demand for competitive pricing is ever on the increase, and customers want more than great products at great prices; they want the reader to know how their business works, so that they can make it work better. It is time for companies to re-think their selling processes, and that's where Charan's concept of Value Creation Selling fits in. It is a new approach that while radical is nonetheless practical and produces stronger customer relationships and long term rewards. VCS will enable you to - Gain a deeper knowledge of your customer's business; Use this knowledge to improve your customer's margins; Show how your product and expertise is a winning combination.
Detalhes do Produto
Subtítulo: EVERYBODY NEEDS TO THINK DIFFERENTLY ABOUT SALES