From the author of The Art of the Long View, the hard-headed case for social responsibility in businessThe notion of corporations taking on social issues for the greater good is gaining momentum, not only because of political correctness but because it can actually strengthen a company's long-term strategy. Peter Schwartz and Blair Gibb examine well-known cases of companies like Shell, Nike, Texaco, and Nestle, illustrating the huge financial risks of corporate assumptions that lead many companies to make poor choices. The book explores the strategic relationship between know-how and integrity, demonstrating how companies who do not embrace the deeper meanings of the terms can jeopardize their own reputations and future prosperity. Drawing on their own experiences, as well as those of CEOs and executives they interview, the authors break down the policies and practices that get in the way of solving the economic, moral, and practical problems business confronts around this issue today. They present new approaches that demonstrate how it is possible to translate social value into business value.
Detalhes do Produto
Subtítulo: RESPONSIBILITY AND RISK IN AN AGE OF GLOBALIZATION