Equal parts technological compendium, folktale and designer's scratchpad; explore how the devices that are integral to our existence come to life as you dive into the creative chaos that makes one of the winningest technology design firms in America tick. White moments, swarms, dark horses & a decidedly old-school sketch and model first approach, ensures that all that comes through the shop's doors are helping people live, work and play at their best. Running along the booming edge of technological innovation, NewDealDesign is a San Francisco-based firm and National Design Award recipient. Inside the studio they mingle industrial, graphic & interaction designers with strategists & engineers to make people smile through beautiful design. Be inspired and learn the hidden story of the creative process through the lens of industry-shifting projects such as Fitbit Fitness Trackers, Google Project Ara, Whistle K9 Activity Tracker & Lytro Light Field Camera.