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Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. This book outlines the basic principles of layout, typography, color usage, and space. Chapters include - 'Graphic Design - What It Is; What Are They and What Do They Do?'; '20 Basic Rules of Good Design'; 'Form and Space - The Basics'; 'Color Fundamentals'; 'Choosing and Using Type'; 'The World of Imagery'; 'Putting it All Together? Essential Layout Concepts'; 'The Right Design Choices - 20 Reminders for Working Designers'; and 'Breaking the Rules - When and Why to Challenge all the Rules of this Book'.