The importance of studying the body as a site for the deployment of discourses is well-established in a number of disciplines. By contrast, the study of dress has, until recently, suffered from a lack of critical analysis. Increasingly, however, scholars have recognized the cultural significance of self-fashioning, including not only clothing but also such body alterations as tattooing and piercing. Fashion Theory takes as its starting point a definition of ‘fashion’ as the cultural construction of the embodied identity. It provides an international and interdisciplinary forum for the analysis of cultural phenomena ranging from foot binding to fashion advertising. 'Fashion theory' provides a vital contribution to cultural studies, art history, literary criticism, anthropology, fashion history, media studies, gender studies, folklore studies and sociology.