'The Change Monster' is a book on the central issue that blows so many change efforts out of the water - the human interactions and emotional dynamics of the people involved. It is also an unusual book about business, one written from the heart as well as the head. 'The Change Monster' is a tough-minded but compassionate book about leadership when major changes are demanded; after a merger, when profits are falling or markets being lost. It is also about the discipline and kindness it takes to get the people who report to and depend on you to confront their fears and move on to a new agenda, strategy, or company.
Detalhes do Produto
Subtítulo: THE HUMAN FORCES THAT FUEL OR FOIL CORPORATE