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GOLDEN ARCHES EAST

MCDONALD'S IN EAST ASIA


Produto Indisponível

Veja mais títulos de Antropologia

Sinopse

This study examines the cultural implications of McDonald's success beyond America. Asking questions about whether the introduction of American fast food undermines local cuisines and presages a homogeneous, global culture, the study demonstrates how the theories and techniques of anthropology can be used not only to examine obscure peoples and exotic practices, but also to shed light on the motivations and behavior of people conducting their daily lives in some of the major population centers of the world, in the People's Republic of China, Japan, South Korea, Taiwan, and the former colony of Hong Kong.

Detalhes do Produto

    • Ano:  1998
    • País de Produção: United States
    • Código de Barras:  9780804732079
    • ISBN:  0804732078
    • Encadernação:  BROCHURA C/SOBRECAPA
    • Nº de Páginas:  276

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