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This book tells the story of '4chan', a social network that, according to this book encourages anonymity. It spawned the hacktivist group 'Anonymous', which defended WikiLeaks founder Julian Assange by bringing down MasterCard's and Visa's Web sites. The author tells the story from the beginning, aiming to prove the site's influence and cultural impact. He starts when it was created by a 15-year-old, examining events he links to the site influence, including the leak of Sarah Palin's email account and the Jessi Slaughter saga, also drawing on how cyber-bullying is part of contemporary reality.