Around a third of voters in the UK are sixty or over, but until now too little has been known about the impact older voters have on British politics. In the past older people have been characterized by two mutually contradictory stereotypes. They have either been portrayed as a powerful lobby, growing demographically and able to demand large redistributions of the nation's income in their direction, or they have been typified as a marginalized group at high risk of poverty and exclusion and, in a political context, largely powerless. This book presents the results of original research which examines the effectiveness of pressure groups and lobbyists for older people, the power and influence of older people as perceived by themselves and the general public, and the response of political parties and governments to older people and their needs. Looking behind and beyond the stereotypes, the authors offer a unique contribution to our understanding of the relationship between politics and old age, and reveal the reality of the impact older people have on the British political process.