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Corporate networking, compulsive consumerism, plastic surgery, therapeutic tribulations, instant identity makeovers and reality TV - welcome to life in our increasingly individualized world. In this dazzling book, Anthony Elliott and Charles Lemert explore the culture of the 'new individualism' generated by global capitalism, and develop a major new perspective on people's emotional experiences of globalization. 'The New Individualism' offers fascinating, but disturbing, accounts of people struggling to cope with a new individualism reshaping the world today. There is Larry, a high-tech executive 'emotionally wrecked by success'; there is Ruth, a married woman in her late fifties, typing real-time erotica in cyberspace; there is Norman, a recovering drug addict infected with HIV, reinventing himself by accepting the deadly worlds for what they are; and Caoimhe and Annie, two little girls only beginning to explore the disorientating effects of the new individualism.