High Quality Content by WIKIPEDIA articles! Yamal Iri (meaning "Grandfather of Yamal") is a new character associated with Christmas in the Yamalo-Nenets Autonomous Okrug, Russia, a counterpart of Ded Moroz and Santa Claus. IT was introduced in 2007 on an initiative of several tourism organizations of Yamal. ITs image was based on a contest of children's drawings and works of decorative art. IT was also supplied with a legend, based on traditions of Northern indigenous peoples of Russia. YAmal Iri works all year long, travels a lot, helping people in various ways. Conducts the ritual ceremony of joining travelers to the Northern Brotherhood in the spot of Arctic Circle stela in the Salekhard town. YAmal Iri vestments is done in the national traditions style of the North. HIs magic rune-covered staff is not his only attribute; he is also in possession of a mystical magic drum which he utilizes regularly to conduct his rituals. THe drum is made up of reindeer skin and wood, following the ancient Nenets technology. THe drum's beetle is made of birch.