The book you're holding in your hands now is perhaps one of the most coveted commodities in all of advertising. Published annually to commemorate the winning advertisements of the prestigious One Show, it is, few would disagree, the bible of the advertising industry. No other publication is more perused, studied, admired, envied, anticipated, and yes, stolen. Each year the One Show attracts a staggering number of entries representing countless agencies, individuals and even countries (adding a true international flavor to the competition). Of this quantity, all but a small, select handful were thrown out by our esteemed - some would say ruthless - panel judges. The works that did emerge victorious are, as usual, inspiring, which means that soon you colleagues will want to borrow your annual. With that in mind, The One Club is pleased to present the first-ever One Show Theft-Prevention Edition. Considering the value of the work bound beneath the cover, it's the least we could do.