John Ortved's oral history will be a look behind the scenes at the creation and day-to-day running of 'The Simpsons', as told by many of the people who made it - among them writers, animators, producers, and network executives. It’s an intriguing yet hilarious tale, full of betrayal, ambition, and love. Like the family it depicts, the show's creative forces have been riven by dysfunction from the get-go-outsize egos clashing with studio executives and one another over credit for and control of a pop-culture institution. Contrary to popular belief, 'The Simpsons' did not spring out of one man's brain, fully formed, like a hilarious Athena. Its inception was a process, with many parents, and this book tells the story.