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Blown to Bits reveals how the spread of connectivity and common standards is redefining the information channels that link businesses with their customers, suppliers, and employees. Increasingly, your customers wil have rich access to a universe of alternatives, your suppliers will exploit direct access to your customers, and your competitors will pick off the most profitable parts of your value chain.
Evans and Wurster expand and illuminate groundbreaking concepts first explored in the award-winning Harvard Business Review article 'Strategy and the New Economics of Information', and present a practical guide for applying them.
Detalhes do Produto
Subtítulo: HOW THE NEW ECONOMICS OF INFORMATION TRANSFORMS ST