Dan Roam's 'The Back of the Napkin' taught readers the power of brainstorming and communicating with pictures. It presented a new and way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle. The companion workbook, 'Unfolding the Napkin', helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from 'I can't draw' to 'Here is the picture I drew that I think will save the world.' The workbook teaches readers how to - improve their three 'built-in' visual problem solving tools; apply the four-step visual thinking process (look-see-imagine-show) in any business situation; instantly improve their visual imaginations; learn how to recognize the type of problem to choose the best visual solution.
Detalhes do Produto
Subtítulo: THE HANDS-ON METHOD FOR SOLVING COMPLEX PROBLEMS W