The basketball rivalry between Duke and North Carolina is the fiercest blood feud in college athletics. To legions of otherwise reasonable adults, it is a conflict that surpasses sports; it is locals against outsiders, elitists against populists, even good against evil. In North Carolina, where both schools are located, the rivalry may be a way of aligning oneself with larger philosophic ideals - of choosing teams in life - a tradition of partisanship that reveals the pleasures and even the necessity of hatred. What makes people invest their identities in what is elsewhere seen as 'just a game'? What made North Carolina senator John Edwards risk alienating voters by telling a reporter, 'I hate Duke basketball'? What makes people care so much? The answers have a lot to do with class and culture in the South, and author Will Blythe expands a history of an epic grudge into an examination of family, loyalty, privilege, and Southern manners.