'Customers Rule!' The high-tech honeymoon is over and customers are choosing the winners today - and it doesn't matter to them whether those businesses operate out of a storefront or reach them through a computer screen. Any company that's still debating whether the future belongs to traditional bricks-and-mortar stores or the dot-comes is probably already losing the battle. Today's battle are being fought supply chain against supply chain. The weapons are consumer-savvy sales, marketing and fullfillment organizations, multi-channel retail, distribution and marketing operations, and yes, the Internet. Roger Blackwell and Kristina Stephan have spent years watching, analyzing, and advising the players. In this book they offer case studies that reveal the inside story of successful operations like Victoria's Secret, L.L.Bean, Nordstrom's, Sherwin-Williams, and a dozen other corporations - companies that have created a blended strategy that combines the best of online and offline commerce.
Detalhes do Produto
Subtítulo: HOW TO DEVELOP WINNING E-COMMERCE STRATEGIES