Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? 'Yes, they can', says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase 'Captology' (an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers. In this book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers - anyone who wants to leverage or simply understand the persuasive power of interactive technology - will appreciate the compelling insights and illuminating examples found inside.
Detalhes do Produto
Subtítulo: USING COMPUTERS TO CHANGE WHAT WE THINK AND DO