In 'The Craving Brain', Dr. Ronald Ruden unveils a new theory that will forever change the way we perceive addiction. The result of years of clinical work with food and drug addicts, Dr. Ruden's theory explains for the first time the physical elements of addiction as well as the reasons people become addicted. Contrary to popular belief, addiction is not caused by specific drugs or activities. It is instead triggered by a complex chain reaction that originates in an ancient survival mechanism in the brain. When this system is inappropriately activated, it drives the body to crave, and that craving can result in addictive behavior. 'The Craving Brain' also outlines Dr. Ruden's remarkably successful treatment for people suffering from addictions of all kinds. By medically altering the levels of two brain chemicals, dopamine and serotonin, the 'craving brain' can be 'biobalanced', and the craving response that triggers and fuels addiction can be eliminated. This treatment has proven successful for a range of addictions, from gambling and alcohol to drugs, sex, and food.
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Subtítulo: THE BIOBALANCE APPROACH TO CONTROLLING ADDICTION