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HOTEL AND LODGING MANAGEMENT - AN INTRODUCTION


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    Sinopse

    'Hotel and Lodging Management' prepares readers to succeed as managers in the hotel and lodging industry, while developing a solid foundation for a long and successful career. This comprehensive resource combines detailed presentations of each department in a hotel or lodging establishment along with a close examination of organizational structure and the interdependent relationship among departments. This edition presents - new, completely updated chapters on human resources and the sales and marketing departments; up-to-date case studies reflecting the latest management trends and issues; profiles of industry pioneers working at all types of properties, from small motels to five-star hotels; new sections on yield management, lodging environments, franchise companies, and management organizations. 'Hotel and Lodging Management', Second Edition is a comprehensive tool to help readers develop the understanding, knowledge, and skills to be tomorrow's management leaders.

    Detalhes do Produto

      • Edição:  2
      • Ano:  2005
      • País de Produção: United States
      • Código de Barras:  9780471474470
      • ISBN:  0471474479
      • Encadernação:  CAPA DURA
      • Complemento:  NENHUM
      • Nº de Páginas:  368

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