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PRODUCT DEVELOPMENT PERFORMANCE

STRATEGY, ORGANIZATION AND MANAGEMENT


Produto Indisponível

Sinopse

The result of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is on the impact of strategy, organization, and management on this critical component of business strategy. Concentrates on case studies from the world auto industry. Drawing on extensive research on twenty companies in Europe, North America, and Japan, the authors identify the strategies, practices, and capabilities that create superior performance in lead time, engineering productivity, and total product quality.

Detalhes do Produto

    • Subtítulo:  STRATEGY, ORGANIZATION AND MANAGEMENT
    • Origem:  IMPORTADO
    • Editora: HARVARD BUSINESS SCH
    • Idioma: INGLÊS
    • Edição:  1
    • Ano:  1991
    • País de Produção: United States
    • Código de Barras:  9780875842455
    • ISBN:  0875842453
    • Encadernação:  CAPA DURA
    • Complemento:  NENHUM
    • Nº de Páginas:  350

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