High Quality Content by WIKIPEDIA articles! Wallop was originally designed as an Internet social network service tracing its origins from Microsoft Research. AS a startup, the company behind Wallop was backed by $13 million from Microsoft and venture capitalists including Norwest Venture Partners, Bay Partners and Consor Capital. WHile the Wallop team was working on launching their website, however, the expansion to platforms of other social networks and their opening up of APIs lead to Wallop's changing directions. INstead of trying to compete with these already established social networking providers, the company scrapped their Beta application and, as stated in their website, "Wallop retooled their product and focused on developing cutting-edge applications for leading social networking platforms like Facebook, and Bebo". AS of 2008, the company left its social networking service model and went into creating applications for other social networking sites instead.