High Quality Content by WIKIPEDIA articles! In 2001 Fish and Game New Zealand started the high profile "dirty dairying" campaign to highlight the effect of pollution from dairy farming intensification on the ecological health of freshwater environments. AS a reaction to this campaign Fonterra, the largest dairy company in New Zealand, along with a number of government agencies instigated the Dairying and Clean Streams Accord to address water pollution due to dairy farming. THe aim of the Accord is to limit the access of stock to waterways. FOnterra exports the majority of its produce and encouraging farmers to limit environmental impacts is a method of getting environmentally aware consumers to purchase their products. IN a report released in October 2008 Fish and Game and Forest and Bird were highly critical of the Accord.